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Audigent’s Curated PMPs Outperform All Partners For Havas & Proper Twelve Whiskey
Proper Twelve’s Problem:
Reaching a niche audience of Whiskey Drinkers and Conor McGregor Fans while maintaining sufficient scale.
Audigent’s Solution:
Utilize SmartPMPs that leverage exclusive first-party data from publisher partners like Conde Nast, Men’s Journal, Sporting News, and more. Audigent also worked with Havas to develop a custom contextual strategy that was designed to connect with their target audience as they were engaging with whiskey and Conor McGregor focused content.
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