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What is in this document? This document provides information about our digital advertising technology platform (the Platform), which enables our clients to buy and sell digital advertising, and then describes our policies about data collection and use.
Our goal is to be transparent about our business by describing our technology in simple terms so that Internet users can understand our practices. We know that this is complicated, so if you have any questions about this information, please contact us here.
AuDigent is not an ad network or a data broker. AuDigent is a digital advertising technology platform. By "platform," we mean a technology that provides tools for advertisers, or buyers, to purchase ad space and influencers to connect advertisers with audiences. Buyers want to use their advertising dollars efficiently by reaching the right audiences, and by measuring the effectiveness of their ads. To accomplish these goals, buyers use our Platform to engage in a variety of digital advertising techniques, including interest-based advertising, real-time (or programmatic) advertising, contextual, and location-based advertising.
The Platform is operated by Predictive Pop Inc. d/b/a AuDigent, 200 Varick St., Suite 514, New York, NY, 10014, USA.
The Platform is designed to use certain types of data, that all together we call Platform Data. It includes data generated through the Platform as well as data clients receive from other sources and then use on the Platform, or that they buy or sell through the Platform. This may include information about Internet users’ browsers and devices, such as:
Most of the data that the Platform receives from browsers and devices might also be called “HTTP header data” or “clickstream data.”
We do not allow data that by itself identifies an individual, such as name, address, phone number, email address, or government identifier, to be stored or used on the Platform. AuDigent does not allow data that directly identifies an individual to be collected or used on the Platform.
An ad server, in its simplest form, is the computer responsible for delivering an ad to be shown in a web page or a mobile app. Today, communications may be sent to several servers in the process of selecting and delivering an ad. This occurs in a matter of milliseconds (thousandths of a second).
Beacons, Pixels, Tags, and SDKs:
Beacons (also sometimes referred to as web beacons or pixels) and tags are elements included in web pages to enable companies to collect data, serve advertising, and provide related services, such as measuring ad effectiveness or preventing fake ad traffic. They do this by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page. A tag is a small piece of website code that is run by the web browser. An SDK is a piece of computer code that developers include in their mobile applications.
A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize web browsers from one visit to another or from one website to another.
Companies sometimes use alternative methods that perform functions similar to cookies in order to identify unique browsers or devices. For example, some platforms, such as Apple’s iOS and Google’s Play Services for Android, provide unique IDs to be used for advertising. Additionally, mathematical or statistical techniques are sometimes used to try to identify devices. These "Statistical Identifiers" are not 100% accurate.
ID synching (sometimes also referred to as cookie synching) is a common and long-standing process in the digital advertising industry. It enables advertisers to link up data from multiple advertising platforms, and helps advertisers buy ads in more than one place.
Here’s an example of how it works. Let’s say you sell a product on your website. A customer visits your site. Your website stores a cookie to identify that customer’s browser, and the cookie contains an ID of 12345. You then associate that ID with information about what the customer shopped for on your site.
If you want to then use that information to advertise to that user, you might go to an online advertising marketplace to buy ads. In order to buy the right ads and show them to the right user, you’ll need to match your ID, which is 12345 to the ID that the marketplace has assigned to the same customer (which let’s say for this example is ABCDE).
The result is a record that says ID 12345 = Marketplace ID ABCDE. That way, when the marketplace offers to sell you an ad to be shown to ABCDE, your system will know that ABCDE is the same as 12345, and you can pick the right ad to show the customer.
Cross-device mapping is the process of making inferences that certain devices are related to each other (i.e. that they belong to the same user or household). This is done using either “statistical” or “deterministic” methods (or a combination). “Statistical” refers to using mathematical techniques to make intelligent guesses that certain devices are related. “Deterministic” means using known relationships, for example logins that use the same email address or other personal information, to link multiple devices to a single user. When this method is used companies typically mask the actual email address.
Interest-based advertising uses information collected across multiple web sites or mobile apps to predict users' preferences and to show ads that are most likely to be of interest to them. For example, if a user visits a travel site or uses a travel app, she might see travel-related ads on another site or app. Advertisers may also use other information they have or can acquire about users’ interests. Users have choices with respect to this type of advertising, as discussed below.
Precise Geographic Location:
Your device may be capable of sharing your precise geographic location with the apps or web pages you visit using that device. Devices use one or more methods to determine your location, including GPS coordinates and information about wi-fi networks in your vicinity. (Geographic location determined from IP address is typically not considered to be “precise.”) Devices such as iPhone or Android phones typically ask for users’ consent before installing or using an app that accesses the device’s precise geographic location. The app, in turn, may make this information available to third-party advertising companies in order to make the ads you see more relevant.
Real-Time Transactions (Also called Real-Time Bidding or Programmatic Advertising):
Advertising buyers are able to bid in "real time" for the opportunity to show an online advertisement when a web page is loaded or an app is used. The winning bidder gets to show its ad.
Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to learn more:
Cookies play a role in cross-device linking in that cookies from different browsers or devices might be associated with each other.
Some browsers or other software may be configured to block 3rd party cookies by default.
Effective Date: 3/29/2018
This privacy statement describes AuDigent's practices and policies with regard to Platform Data. It may describe how AuDigent enables or allows clients to use the Platform, but otherwise does not apply to our clients' or other 3rd parties' practices. Companies participating on the Platform own their own data, and AuDigent retains limited rights to use it to run the Platform. (That's part of what makes it a Platform.)
|What information do we collect and use?||The Platform is designed to collect and use only Platform Data as described in this document. Details.|
|For what purposes do we use the collected information?||AuDigent uses the information collected on the Platform to provide, operate, manage, maintain, and enhance the Platform. Details.|
|What information do we share with third parties?||Clients have access to their Platform Data that they collect, acquire, or use on the Platform, and may remove it from the Platform for their own use. AuDigent may provide Platform Data to partners and service providers (including Oracle Corporation, Acxiom Corporation and The Trade Desk) for the purpose of operating, managing, maintaining, or enhancing AuDigent’s services, including for the safety and security of the platform and the online industry, or as required by law, AuDigent does not share the information collected on the Platform with other third parties, unless legally required. Details.|
|How is the information stored and how long is it kept?||Platform Data is stored using generally accepted security standards. It is usually aggregated or deleted within 30-60 days, but may be retained in the Platform for up to 18 months from the date of collection before aggregation or deletion. Details.|
|What are your choices?||Web browser users may opt out of the use of the Platform for interest-based advertising in their web browser. Mobile app users have access to choices provided by certain apps or in their device system software. Details.|
|What happens if this privacy statement is changed?||Check this policy for changes. Material changes will not be applied to previously collected Platform Data. Details.|
|Questions?||Send a message here.|
The AuDigent Platform allows clients to provide and share Platform Data with each other. Clients also have access to their Platform Data that they collect, acquire, or use on the Platform, and may remove it from the Platform for their own use. AuDigent may provide Platform Data to service providers (including Oracle Corporation, Acxiom Corporation and The Trade Desk) in order to provide, operate, manage, maintain, and enhance AuDigent's services. AuDigent may provide, or enable others to collect, information for purposes of protecting the safety and security of the online ecosystem, including to detect and prevent malicious activity or fake traffic. AuDigent may also disclose such information in the event we reasonably suspect malicious activity or fake traffic or when we reasonably believe it is required by law, subpoena or other legal process, including to meet national security or law enforcement requirements. AuDigent may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, we may transfer Platform Data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Opt Out of Interest-Based Advertising: You can opt out of interest-based advertising. Click below to opt out of having the Platform used to select ads for your browser based on your online web browsing behavior. When you opt out, an opt out cookie (from audigent.com) will be stored in your web browser. The Platform will know the choice you have made when it sees your opt out cookie, and will apply your choice to all companies using the Platform. If you block or delete the opt out cookie, you will not be opted out and will need to allow cookies from AuDigent and renew your opt-out choice.
Important things to note about the opt out:
What are your personal data access rights?
Because we prohibit clients from storing information that directly identifies an individual on the AuDigent Platform, it is generally not feasible for us to provide individuals information that is tied to their identities. If you believe that AuDigent holds information that would allow us to correct, amend or delete inaccurate information about you, please contact us here. We will seek to provide access to such data, but will not be able to do so when the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the rights of persons other than the individual would be violated.
U.S.-E.U. and U.S.-Swiss Privacy Shield Framework
If we transfer personal information from the European Union to the United States, we comply with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. AuDigent has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
For any questions or complaints regarding our compliance with either the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, please contact us. If AuDigent does not resolve your complaint, you may submit your complaint free of charge to ICDR/AAA, AuDigent's designated independent dispute resolution provider. Under certain conditions specified by the principles of the EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks, respectively, you may also be able to invoke binding arbitration to resolve your complaint. AuDigent is subject to the investigatory and enforcement powers of the FTC.
AuDigent supports industry self-regulation, and endorses best practices and self-regulatory requirements that apply to the Platform. AuDigent is a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct for Web and Mobile.
Additionally, the following industry sites provide useful information about industry self-regulation of interest-based advertising:
Check this page for changes. We may change this privacy statement at any time. However, if we were to make material changes, those changes would not be applied to Platform Data collected prior to such changes.
If you have questions about privacy on the AuDigent Platform, you may send us a message here.