Last updated July 3, 2025

Predictive Pop Inc., doing business as Audigent, (“Audigent,” “Company,” “we,” “our” or “us”) knows that privacy is important. This Website Privacy Policy is meant to help you understand what information we collect through our corporate website (“Website”) and other related interactions or activities, such as when you email or otherwise contact us (“Other Interactions”), why we collect it, and how you can update, manage, access, and delete your information.

This Website Privacy Policy applies only to the information collected through the Website and any Other Interactions. It does not apply to our core services that help our clients and partners buy and sell data and advertising (the “Platform”). You can read more about how we collect, use and share personal data in the course of providing our services by visiting our Platform Privacy Policy here.

To help you understand the technologies discussed in this Privacy Policy, we’ve included a Glossary below.

If our use of your personal data is subject to the laws of the United States, you can review the U.S State Law Privacy Rights in Section 8 below to learn more about your rights and Audigent’s compliance with these laws. 

If European Union or United Kingdom data protection law applies to our use of your personal data, you can review the United Kingdom requirements in Section 9 below to learn more about your rights and Audigent’s compliance with these laws.

Audigent is a US-based company that helps advertisers across the globe use their advertising dollars efficiently by reaching the right audiences, and by measuring how effective their advertisements are.

Have a question or simply want to find out more about Audigent? Go directly to our Privacy Center where we've published lots of content to ensure you're informed of what data we collect and how we use it and so that you can control the use of your personal data.

We know that this is complicated, so if you have any questions about this Privacy Policy, you can ask a question through our Privacy Center or contact us via post or email:

Audigent

200 Varick Street

Suite 514

New York, NY 10014

privacy@audigent.com

Within Audigent, the personal data we use includes:

• Basic personal information – information such as your name and email address, when voluntarily provided to us.
• Online identifiers – identifiers, such as Internet Protocol (IP) address records and cookie identifiers that help recognize particular devices (such as a mobile or computer) without directly identifying you. 
• User behavior – information about your activity on our Website, such as your history of visits to the Website. 
• Location information – imprecise location data, based on your IP address.
• Preferences – information about how often you wish to receive marketing and other communications from us.
• Other – any other personal data that you voluntarily provide to us.

We obtain personal data from a number of sources:

• Directly from you – such as when you provide contact information and interact with customer service, or otherwise in connection with any Other Interactions.
• Automatically – some information is automatically generated by your visits to our Website. We use various technologies to collect and store personal data, including cookies and other tracking technologies such as clickstream data. These technologies are described in more detail in the Glossary in Section 11 below.  

The chart in Section 12 of this Privacy Policy, together with the other sections of this Privacy Policy, describe our business or commercial purposes for collecting and disclosing these categories of personal data, the parties we have disclosed such information to, and whether we have sold or shared (or otherwise disclosed for targeted advertising) each category of personal data. Depending on your level of interaction with us, we may not have collected your personal data from each of the categories listed below. 

Audigent uses personal data for the following purposes:

• Communicate with you – we use the personal data we collect to communicate with you, including responding to your inquiries or comments, to request feedback regarding our offerings, to provide you with information about our products and services and to manage your account.
• Maintain and improve our Website – we use your personal data to operate, maintain and improve our Website (including by customizing the content you see on our Website). 
• Reporting and analytics – we use your personal data to conduct internal research, analytics and development (including user preference analytics). 
• Other purposes – from time to time, we may use the personal data we obtain for other purposes. These include:
  • To manage the security and integrity of our Website.
  • To comply with applicable laws and regulations, industry investigations, or requests in dealing with public emergencies
  • To manage any complaint or dispute resolution you have asked us to look into.
  • We may share information in connection with an actual or proposed sale or transfer of all or a part of our business or assets, corporate merger, consolidation, or bankruptcy. 

We share your personal data with different organizations. Details of what data we share is detailed below. 

• Subsidiaries and affiliates: We share your information with our group companies and affiliates where it is necessary for the purposes described in this Privacy Policy.
• Service providers: We share your information third-party service providers who assist us in operating, managing, or enhancing our Website. These may include information technology providers, customer service providers, email delivery service providers. 
• Third party vendors: We share your information with third-party vendors who use the technologies described in this Privacy Policy to conduct website analytics, to help us track and understand how visitors use our Website. This includes Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help analyze how users use the Website. The information generated by these cookies about your use (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on activity for its staff, and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings in your browser. By using the Website and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the currently available opt-outs for Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/.
• Business transfers: In the event that we sell, merge, or otherwise transfer all or part of our business or assets, or enter discussions about such a transaction, your personal data may be shared with potential buyers, transferees, or their advisors as part of the due diligence or transfer process. 
• Professional advisors: We share your information with our legal, financial, and other professional advisors, where necessary, to obtain advice or protect our legitimate interests.

Audigent is located in the United States and we maintain our servers in the United States.

Data protection laws vary among countries, with some providing more protection than others. However, regardless of where your personal data is processed, we have contracts in place with all third parties we use that govern how they use the personal data we disclose to them. 

The EU-U.S. Data Privacy Framework  

Audigent complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. 

Audigent has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Audigent has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. 

If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall control. 

To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/. 

In compliance with the Data Privacy Framework Principles, Audigent commits to resolve complaints about our collection or use of your personal data. UK, EU and Swiss individuals with inquiries or complaints regarding our Data Privacy Framework policy should first contact Audigent at: yourprivacyrights@audigent.com

Audigent has further committed to refer unresolved Data Privacy Framework complaints to the International Centre for Dispute Resolution American Arbitration Association, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://go.adr.org/dpf_irm.html for more information or to file a complaint.  The services of the International Centre for Dispute Resolution American Arbitration Association are provided at no cost to you.

Additionally, Audigent is subject to the investigatory and enforcement powers of the Federal Trade Commission, and the possibility exists, under certain conditions, for the individual to invoke binding arbitration.

In the context of an onward transfer, Audigent has responsibility for the processing of personal data it receives under the Data Privacy Framework and subsequently transfers to a third party acting as an agent on its behalf. Audigent shall remain liable under the Principles if its agent processes such personal information in a manner inconsistent with the Principles unless the organization proves that it is not responsible for the event giving rise to the damage.

The rights available to you concerning your personal data may vary depending on where you live. Some countries provide specific rights, including access, correction, deletion, restriction and objection, amongst others. 

If our use of your personal data is subject to the laws of the United States, please see Section 8 to learn more about your rights and Audigent’s compliance with these laws. 

If United Kingdom data protection law applies to our use of your personal data, please see Section 9.2 below to learn more about your rights. 

If you wish to exercise any applicable rights or learn more about your options, please visit the “Your Data Subject Rights” portal made available via our Privacy Center, which provides information on any country-specific rights that may apply to you and enables you to submit a request directly to us. You can also email us at yourprivacyrights@audigent.com.

We only keep your personal data for as long as necessary to fulfil the purposes for which it was collected, as outlined in this Privacy Policy, and to comply with applicable legal, regulatory, or operational requirements.

In most cases, the personal data collected through our Website is deleted within six months.

These provisions apply to certain U.S. consumers and supplement this Website Privacy Policy. Residents of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia, and any other state with a similar comprehensive consumer privacy law have certain rights with respect to their personal data. These rights are established through the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (collectively, the “CCPA”), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Delaware Personal Privacy Act, the Iowa Data Protection Act, the Minnesota Consumer Data Privacy Act (effective 7/31/25), the Montana Consumer Data Privacy Act, the Nebraska Data Privacy Act, the New Hampshire Data Privacy Act, the New Jersey Data Protection Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, the Virginia Consumer Data Protection Act, and/or any other similar law in the U.S. (collectively, “U.S. State Privacy Laws”).

U.S. State Privacy Laws provide you with the following rights:

1. 1. Right to know/access. You have the right to know what categories and specific pieces of personal data we collect about you, the sources from which we collect personal data, our business or commercial purpose for the collection, use, and sharing of your personal data, and any categories of third parties to whom we sell or with whom we share your personal data. Oregon and Minnesota consumers have the right to know the specific third parties to whom we have disclosed your personal data, or alternatively, all third parties to whom we have disclosed any consumers’ personal data.
   2. Right to data portability. You have the right to request a copy of the personal data we have collected about you in a readily usable format, which is usually electronic.
   3. Right to delete. You have the right to request that we delete personal data that we have collected from or about you, subject to certain exceptions.
   4. Right to opt out of selling or sharing, use of your personal data for targeted advertising, and certain types of profiling. You have the right to opt out of the sale or sharing of your personal data, use of your personal data for targeted advertising, and from certain types of profiling with legal or similar effects. At the time this Website Privacy Policy was last updated, we (1) DO NOT SELL personal information; (2) DO NOT SHARE personal information for the purpose of cross-context behavioral advertising; and (3) DO NOT ENGAGE in profiling with legal or similar effects. Because we do not sell, share, or engage in profiling with legal or similar effects, we do not offer a corresponding opt outs for information collected pursuant to this Website Privacy Policy. However, we do offer opt out rights under our Platform Privacy Policy.

1. 5. Right to limit use or disclosure of sensitive personal data.  California consumers have the right to limit the use and disclosure of sensitive personal data. Please note that we do not currently use or disclose sensitive personal information (“SPI”) for any purposes that require limitation of disclosure or use under the CCPA.
   6. Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. 

Annual Request Statistics: 

During the period January 1, 2024 to December 31, 2024, we received the following number of requests from individuals:

• Requests to know from individuals in the United States: 0 requests. We processed the requests within a median timeframe of N/A day(s).
• Requests to delete from individuals in the United States: 10 requests. We processed the requests within a median timeframe of 1 day. We complied with these requests within 3 day(s).
• Requests to opt out from individuals, globally: We received 3,578,231 requests to opt out, and we processed these requests in approximately real time.

Your Nevada Privacy Rights

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at audigent.com/privacy-center.

If you wish to exercise any rights, please click here. For residents of states that require recognition of Universal Opt-Out Mechanisms/Opt-Out Preference Signals, we treat Global Privacy Control (“GPC”) signals as opt outs, where the users’ web browsers support this signal and where the GPC signal remains present and readable. For example, where a consumer uses GPC to indicate that they do not want their personal data sold or shared, Audigent will not process personal data from that consumer on our Platform for any sale or sharing purposes, so long as the GPC signal remains present and readable.

Verification of Your Identity. For requests other than a request to opt out, we will take steps to verify your identity in order for us to properly respond and/or confirm that it is not a fraudulent request. To verify your identity, we will request, at a minimum, that you provide your name, email address, phone number, and address. When providing us this information, you represent and affirm that all information provided is true and accurate. If we are unable to verify that the consumer submitting the request is the same individual about whom we have collected personal data, we may contact you for more information, or we may deny your request.

Only you, or an agent legally authorized to act on your behalf, may make a verifiable request related to your personal data. If you are making a request as the authorized agent of a consumer, we will ask you also submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

If you have been designated as an authorized agent to submit a request on behalf of another consumer, you must (1) download and complete this Authorized Agent Designation Form and have it signed by the consumer, and (2) attach the signed form when you submit a Request Form.

Appeals. If we decline to act on a request that you have submitted, we will inform you of our reasons for doing so and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period after you have received our decision. If you have this appeal right, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.

The data controller responsible for processing your information is Predictive Pop Inc., d/b/a Audigent.

If European Union or United Kingdom data protection law applies to our use of your personal data, you have the right to request access to and the rectification, porting and erasure of your information, as well as the right to restrict and object to certain processing of your information as set out below. 

1. 1. Right to access: This enables you to see what personal data we hold about you (commonly known as a "data subject access request").
   2. Right to rectification: This enables you to correct anything you think is wrong with the personal data we hold about you. We may need to verify the accuracy of the new personal data that you provide to us.
   3. Right to erasure (or right to be forgotten): In certain circumstances, you can ask us to delete the personal data we hold about you. We may not always be able to comply with your request for deletion for specific legal reasons which will be notified to you, if applicable, at the time of your request. 
   4. Right to object: This enables you to object to us using your personal data. This right is not an absolute right and, in some circumstances, despite your objection, we will be permitted to continue using it. However, your right to object to us using your data for direct marketing purposes is absolute. If you decide you want to opt-out from your data being used in this way, click the link below. 
      1. Opt-out with us
   5. Right to restriction of processing: This enables you to ask us to restrict how we use your personal data: (a) if you want us to verify the accuracy of the personal data we hold about you; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) if you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
   6. Right to portability. This enables you to request that we provide to you, or a third party you have chosen, your personal data in an easy-to-read format.
   7. Right to withdraw consent: This enables you to withdraw your consent at any time if our use of your information is based on your consent. This will not affect the lawfulness of our use of the information before consent is withdrawn. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

European Union and United Kingdom data protection law requires every organization to have a lawful basis, or reason, for processing any personal data about an individual. 

We use your personal data for the purposes and lawful bases as set out in the table below. 

Where we transfer your personal data to third parties outside of the European Union or United Kingdom we will only do so where there are adequate provisions to ensure your privacy.  

Where the country is not considered adequate by the relevant authorities, we put in place alternative contractual measures including the standard contractual clauses approved under relevant laws (such as the Standard Contractual Clauses and UK Addendum approved by the European Commission and the UK Government).

If you have any questions, concerns or issues about the way we’re handling your personal data or want to exercise any of your data subject rights (or find out if they apply), please contact our Data Protection Officer (DPO) by email at yourprivacyrights@audigent.com.

If you would rather contact us by post, please address this to:

The Data Protection Officer

Audigent

200 Varick Street

Suite 514

New York, NY 10014

After having contacted us, if you're still unhappy with any aspect of how we handle your personal data you also have the right to lodge a complaint with the supervisory authority in the country where you habitually reside or work. 

The Information Commissioner's Office (ICO) is the supervisory authority that regulates handling of personal data in the UK. You can contact them by phone on 0303 123 1113 or by going to their website at www.ico.org.uk.

Children under 16 years of age are not permitted to use the Website, and we do not knowingly collect information from children under the age of 16.

We may update our Privacy Policy from time to time. If our privacy practices change, we will post the changes to this Privacy Policy and update the “Last updated" date at the top of this Privacy Policy. We encourage you to visit this page from time to time to understand any updates.

Cookies: Cookies are small files placed on your device by websites you visit. Similar technologies include tracking pixels and SDKs (software development kits). 

Clickstream Data: When you visit our Website, we may collect information about how you use it, such as which pages you view and how long you spend on each page. This type of information, sometimes called "clickstream data," helps us improve our Website and understand what our visitors find useful.