The height of basketball season—March Madness 2024 and the NBA Finals—are fast approaching. To help the advertising ecosystem optimize their remaining budget and strategies, Audigent analyzed buying intent across 87 million fully anonymized devices with a shared affinity—Fans of Basketball. Audigent identified five trends to help marketers and brands tune their strategies and allocate budget ahead of college and professional playoff season. Download our activation guide for key plays and ready-made segments to reach the millions of basketball fans in market this season. The Infographic is best viewed in fullscreen mode on a desktop or laptop. To access the infographic for smaller screens, click here.

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