Last updated September 2, 2026

Predictive Pop, Inc., doing business as Audigent, (“Audigent,” “we,” “our” or “us”) knows that privacy is important. This Platform Privacy Policy (“Privacy Policy”) describes how we collect, use, and share personal data, and how you can update, manage, access, and delete personal data associated with you.

1. Audigent is a U.S.-based company that helps advertisers across the globe use their advertising dollars efficiently by reaching the right audiences, and by measuring how effective their advertisements are. We work with advertisers to improve their ability to buy and sell digital advertising, so that you receive advertising and information that is most relevant to you.

Privacy laws in your location may require additional information or impose different requirements regarding the handling of your personal data. Where this is the case, we have included jurisdiction-specific information in dedicated sections in this Privacy Policy for individuals in the United States (see Section 7) and the United Kingdom (see Section 8). 

If you have any questions about this Privacy Policy, you can ask a question through our Privacy Center or contact us via post or email at:

Audigent

475 Anton Blvd.

Costa Mesa, CA 92626

privacy@audigent.com

We use personal data to create products and services that help advertisers deliver appropriate advertisements to consumers.

• The collect the following categories of personal data:
• Online identifiers – Internet Protocol (IP) address records and cookie identifiers that help recognize particular devices (such as a mobile or computer) without directly identifying you. 

• User behavior – information about your behavior on the websites and mobile applications of our publisher partners, comprising domain name, referring website addresses, date and time of visits, information about ads served, viewed or clicked on, keyword searches, exit pages, platform type, video titles, video player size, and imprecise location information based on your IP address.
• Browser information – browser type, version, language, and activity on the website you are visiting.
• Device information – your IDFA or AAID (being those IDs assigned to your mobile device by Apple or Android).
• Hashed email – hashed forms of email address.
• Location information – imprecise location data, based on your IP address.
• Third-party information – information shared with us by third parties about user demographics, or information about user preferences, patterns, clicks and video interactions, or behaviors and interest information.

• TCF consent string – data that records your choices about privacy preferences and consent under the IAB Transparency and Consent Framework.
• Personal data that you choose to make available to us – information provided in a communication to us, in a complaint or as part of an inquiry.

To the extent Audigent maintains deidentified data, we commit to maintaining and using deidentified data without attempting to reidentify.

We obtain personal data from the following sources:

• Cookies – we use the following technologies to collect and store personal data on the platform: cookies, beacons, tags and mobile SDKs (software development kits). 
• ID syncing – we match publisher cookies, Audigent cookies, third party data provider cookies, advertiser cookies and other online identifiers.
• Third party data partners – we work with third parties who provide personal data to us to support the delivery of targeted advertisements based on information about your visits to websites or applications across devices.

The chart in Section 11 of this Privacy Policy, together with the other sections of this Privacy Policy, describes our business or commercial purposes for collecting and disclosing these categories of personal data, the parties to whom we have disclosed such personal data, and whether we have sold or shared (or otherwise disclosed for targeted advertising) each category of personal data.

Personal data held by Audigent is used for the following purposes:

• Building audience segments and profiling – we analyze the websites and mobile applications of our publisher partners that you visit, to create “audience segments.” This involves dividing large sets of people into smaller segments, that we believe are likely to have similar interests.  This is often described as “profiling” and allows advertisers to make sure their advertisements are being sent to people who are most likely interested in it.
• Targeted advertising – we use personal data to enable advertisers and publishers to buy and sell online advertising inventory and to deliver targeted advertising based on your interests, preferences and online behavior.
• Advertising customization – we use personal data to customize advertisements based on your imprecise location and the content of the web page on which they are shown, as well as to limit the number of times you see a particular advertisement.
• Reporting and analytics – we use personal data to understand how you respond to advertisements, and report aggregated statistics to advertisers and publishers on the effectiveness of online advertising campaigns.
• Maintain and improve our products and services – we use personal data to operate, maintain, improve, and develop our products and services. 
• Other purposes – we use personal data for the following additional purposes:
• To manage the security of our platform.
• To comply with applicable laws and regulations, industry investigations, or requests in dealing with public emergencies.
• To manage complaints or dispute resolution.
• To facilitate an actual or proposed sale or transfer of all or a part of our business or assets, corporate merger, consolidation, or bankruptcy. 

You can opt out of us using personal data associated with you for these purposes by clicking the opt out link below.

Opt out with us

We share personal data with different third parties. Details about the categories of third parties with whom we share personal data are listed below. 

• Publishers: Publishers access personal data collected about you through their websites or mobile applications for their own use, to help them make buying decisions and provide you with targeted advertising.
• Third Party Platforms: We share personal data with Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and Data Marketplaces within the online advertising industry. These platforms are used by media buyers, advertising agencies, and publishers to deliver digital advertising campaigns. 
• Service providers: We share personal data with service providers for the purpose of operating, managing, maintaining, and enhancing Audigent’s services and maintaining and enhancing the safety and security of the platform. 

The privacy policies for our key partners can be found here. 

In certain situations, Audigent may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose your personal data as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. We may also disclose your personal data to any other third party as permitted by law.

We keep personal data for as long as necessary to fulfil the purposes for which it was collected, as outlined in this Privacy Policy, and to comply with applicable legal, regulatory, or operational requirements.

In most cases, the personal data stored on our platform is deleted within 60 days.

We keep personal data for longer than 60 days if it is required by applicable legal or regulatory requirements or for the purposes of analytics, product improvement, or research. If we keep personal data for longer than 60 days, we have processes in place to ensure it is not used for delivering targeted advertising to you.

Audigent is located in the United States and we maintain our servers in the United States.

Data protection laws vary among countries, with some providing more protection than others. However, regardless of where personal data is processed, we have contracts in place with all third parties we use that strictly govern how they use the personal data we disclose to them.

Data Privacy Framework 

Audigent complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. 

Audigent has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and within the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Audigent has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. 

If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall control. 

To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/. 

In compliance with the Data Privacy Framework Principles, Audigent commits to resolve complaints about our collection or use of personal data. UK, EU and Swiss individuals with inquiries or complaints regarding our Data Privacy Framework policy should first contact Audigent at: yourprivacyrights@audigent.com

Audigent has further committed to refer unresolved Data Privacy Framework complaints to the International Centre for Dispute Resolution American Arbitration Association, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://go.adr.org/dpf_irm.html for more information or to file a complaint.  The services of the International Centre for Dispute Resolution American Arbitration Association are provided at no cost to you.

Additionally, Audigent is subject to the investigatory and enforcement powers of the Federal Trade Commission, and the possibility exists, under certain conditions, for the individual to invoke binding arbitration.

In the context of an onward transfer, Audigent has responsibility for the processing of personal data it receives under the Data Privacy Framework and subsequently transfers to a third party acting as an agent on its behalf. Audigent shall remain liable under the Principles if its agent processes such personal data in a manner inconsistent with the Principles unless the organization proves that it is not responsible for the event giving rise to the damage.

We provide choices and means for individuals to limit the use of their personal data. If you wish to exercise any applicable rights or learn more about your options, please visit the “Your Data Subject Rights” portal made available via our  Privacy Center, which provides information on country and state-specific rights that may apply to you and enables you to submit a request directly to us. You can also email us at yourprivacyrights@audigent.com. To go directly to our opt-out page, please click here...

The rights available to you concerning personal data may vary depending on where you live. If our use of personal data is subject to the laws of the United States, please see Section 7 to learn more about your rights. 

If our use of personal data is subject to the laws of the United Kingdom, please see Section 8.2 below to learn more about your rights. 

We will request additional information from you as required to verify your identity to ensure data security. Because most of the personal data we store can only identify a particular browser or device, and does not directly identify you, you will need to provide us with additional information to enable us to identify the personal data we hold about you to ensure that we accurately fulfil your request.

Digital Advertising Alliance Opt-Out

You may have rights to opt out of targeted advertising, sales, and/or sharing of personal data under U.S. State Privacy Laws depending on your state of residence or other data protection laws. Please refer to Section 7 and Section 8.2 of this policy to learn about these rights.

Audigent adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles. Through the DAA’s opt-out tools, you can opt out of certain forms of online advertising by Audigent and other companies participating in the DAA program. The DAA opt-out tools apply specifically to online behavioral advertising.

You can opt out of online behavioral advertising through the DAA Consumer Choice page, which is available in versions for desktop and mobile browsers. The DAA also offers a separate choice tool for the collection of cross-app data on mobile devices for online personalized advertising and other applicable uses. To exercise choice applicable to companies participating in this choice tool, you can install the DAA’s AppChoices app.

Network Advertising Initiative

Audigent is also a member of the Network Advertising Initiative (“NAI”) and adheres to the NAI Framework. The NAI provides an information page titled How to Exercise Your Privacy Choices, which is a resource for consumers to find choice mechanisms.

Residents of certain U.S. states have rights with respect to personal data. These rights are established through the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (collectively, the “CCPA”), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Delaware Personal Privacy Act, the Indiana Consumer Data Protection Act, the Iowa Data Protection Act, the Kentucky Consumer Data Protection Act, the Maryland Online Data Privacy Act, the Minnesota Consumer Data Privacy Act, the Montana Consumer Data Privacy Act, the Nebraska Data Privacy Act, the New Hampshire Data Privacy Act, the New Jersey Data Protection Act, the Oregon Consumer Privacy Act, the Rhode Island Data Transparency and Privacy Protection Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, the Virginia Consumer Data Protection Act, and/or any other similar law in the U.S. (collectively, “U.S. Privacy Laws”). However, Audigent allows consumers from all jurisdictions to submit privacy rights requests through our Data Subject Request Portal. Requests relating to personal data collected in the context of employment or an application for employment as well as personal data collected in a business context are limited to California residents. You may exercise the following rights, subject to certain exceptions and limitations:

1. Right to know/access. You have the right to know whether Audigent processes personal data associated with you and to access the personal data Audigent has associated with you. Click here to view a list of third parties (parties other than a consumer, controller, processor, or affiliate of a controller or processor) with whom Audigent shares or discloses personal data.
2. Right to data portability. You have the right to obtain a copy of the personal data we have collected about you in a readily usable format, which is usually electronic.
3. Right to delete. You have the right to request that we delete personal data associated with you, subject to certain exceptions.
4. Right to correct. You have the right to request correction of inaccurate personal data associated with you.
5. Right to opt out of selling or sharing, use of personal data for targeted advertising, and certain types of profiling. You have the right to opt out of the sale or sharing of personal data, use of personal data for targeted advertising, and from certain types of profiling with legal or similar effects. Audigent “sells”, “shares” (as those terms are defined in U.S. State Privacy Laws), and uses personal data for the purposes of targeted advertising and cross-context behavioral advertising but does not engage in profiling with legal or similar effects.
6. Right to limit use or disclosure of sensitive personal information.  California consumers have the right to limit the use and disclosure of sensitive personal information. Audigent does not collect or process sensitive personal information of California consumers for any purposes that require limitation of disclosure or use under the CCPA.
7. Right to not be discriminated against or retaliated against. You have the right to not be discriminated against or retaliated against for exercising any of your privacy rights granted by U.S. Privacy Laws. For California residents, this includes when acting as a job applicant, employee, or an independent contractor. 

Annual Request Statistics: 

For the period January 1, 2025, through December 31, 2025, we received and processed the following number of user rights requests from individuals residing in California, in accordance with applicable privacy laws:

• Requests to Know: 3 requests received and fulfilled.
• Requests to Delete: 70 requests received and fulfilled.
• Requests to Opt-Out of Sale/Sharing: 2 requests received and fulfilled.
• We responded to all requests within a median timeframe of 1 day and within a mean timeframe of [X] days. All requests were processed in compliance with the mandated 45-day response timeframe. Audigent does not collect or process Sensitive Personal Information of individuals residing in California.

Your Nevada Privacy Rights

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by submitting your request to via our Data Subject Request Portal.

If you wish to exercise any rights, please submit your request to us via our Data Subject Request Portal. For residents of states that require recognition of Universal Opt-Out Mechanisms/Opt-Out Preference Signals, we treat Global Privacy Control (“GPC”) signals as opt outs, where the user’s web browser supports this signal and where the GPC signal remains present and readable. For example, where a consumer uses GPC to indicate that they do not want their personal data sold or shared, Audigent will not process personal data from that consumer on our Platform for any sale or sharing purposes, so long as the GPC signal remains present and readable. this signal and where the GPC signal remains present and readable. For example, where a consumer uses GPC to indicate that they do not want their personal data sold or shared, Audigent will not process personal data from that consumer on our Platform for any sale or sharing purposes, so long as the GPC signal remains present and readable.

Verification of Your Identity. For requests other than a request to opt out, we will take steps to verify your identity for us to properly respond and/or confirm that it is not a fraudulent request. To verify your identity, we will request, at a minimum, that you provide your full name and email address. When providing us with this information, you represent and affirm that all information provided is true and accurate. If we are unable to verify that the consumer submitting the request is the same individual about whom we have collected personal data, we may contact you for more information, or we may deny your request.

Authorized Agent Request. Only you, or an agent legally authorized to act on your behalf, may make a verifiable request related to personal data. If you are making a request as the authorized agent of a consumer, you may do so via our Data Subject Request Portal. We will ask you to submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf. To submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Appeals. If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so. Depending on your state of residence, you may have the ability to appeal our denial within a reasonable period of time after you have received our decision. If you have this appeal right, please submit your appeal through our Data Subject Request Portal. After review of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

The data controller responsible for processing personal data associated with you is Predictive Pop Inc., d/b/a Audigent.

Audigent participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Audigent's identification number within the framework is 561.

If United Kingdom data protection law applies to our use of personal data, you have the right to request access to and the rectification, porting and erasure of your personal data, as well as the right to restrict and object to certain processing of your personal data as set out below. 

1. Right to access: This enables you to request a copy of the personal data we hold about you (commonly known as a “data subject access request”).
2. Right to rectification: This enables you to correct anything you think is wrong with the personal data we hold about you. We may need to verify the accuracy of the new personal data that you provide to us.
3. Right to erasure (or right to be forgotten): In certain circumstances, you can ask us to delete the personal data we hold about you. We may not always be able to comply with your request for deletion for specific legal reasons which will be notified to you, if applicable, at the time of your request. 
4. Right to object: This enables you to object to us using personal data. This right is not an absolute right, and in some circumstances, despite your objection, we will be permitted to continue using it. However, your right to object to us using your data for direct marketing purposes is absolute. If you decide you want to opt-out from your data being used in this way, click the link below.

Opt-out with us

5. Right to restriction of processing: This enables you to ask us to restrict how we use personal data: (a) if you want us to verify the accuracy of the personal data we hold about you; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) if you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
6. Right to portability. This enables you to request that we provide you, or a third party you have chosen, personal data associated with you in an easy-to-read format.
7. Right to withdraw consent: This enables you to withdraw your consent at any time if our use of your personal data is based on your consent. This will not affect the lawfulness of our use of the personal data before consent is withdrawn. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
8. Right to complain to us: This enables you to make a complaint directly to us about the way in which we handle personal data associated with you. To make a complaint, please contact our Data Protection Officer using the details set out in Section 8.5 below.

The table below sets out the different ways in which we collect, use, and disclose personal data associated, which categories of personal data are processed for each of these purposes and the legal basis that we rely on for such processing.

Where you do not provide us with the personal data that we request, this may affect our ability to provide our services to you, or otherwise engage with or communicate with you.

Profiling and automated decision-making. We carry out profiling as described in Section 3 above. This involves analyzing your online behavior to place you into audience segments representing common marketing categories. The consequence of this profiling is that you will be shown advertisements based on those segments. We do not make decisions about you solely by automated means that produce legal or similarly significant effects.

We will only transfer your personal information in accordance with applicable data protection laws, including putting appropriate safeguards in place to protect your personal information. This means that we only transfer your personal data where:

• the UK Government has determined that the destination country provides an adequate level of protection for personal data. See above for the specific adequacy framework that applies to transfers to the United States in Section 5;

or,

• standard contractual clauses approved under relevant laws (such as the UK standard contractual transfer mechanisms approved by the UK Government).

You may obtain a copy of, or access to, the relevant safeguards we have put in place for transfers of your personal data by contacting us using the contact details for our Data Protection Officer in Section 8.5 below.

If you have any questions, concerns or issues about the way we’re handling personal data or want to exercise any of your data subject rights (or find out if they apply), please contact our Data Protection Officer (DPO) by email at yourprivacyrights@audigent.com.

If you would rather contact us by post, please address this to:

Data Protection Officer

Audigent

475 Anton Blvd.

Costa Mesa, CA 92626

After having contacted us, if you're still unhappy with any aspect of how we handle personal data you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority that regulates handling of personal data in the UK. You can contact them by phone on 0303 123 1113 or by going to their website at www.ico.org.uk. 

We do not knowingly collect information from individuals under 18 years of age.

We may update our Privacy Policy from time to time. If our privacy practices change, we will post the changes to this Privacy Policy and update the “Last updated" date at the top of this Privacy Policy. We encourage you to visit this page from time to time to see any updates. 

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