In a cookieless world, Hadron ID™ drives revenue for publishers by making their audience data and inventory actionable for media buyers on their DSPs of choice.
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Turbocharging the Bidstream
In a world where DSPs are no longer able to provide granular 3rd party data to media buyers, the ability to provide audience data will shift to publishers and their SSP platforms to provide at the time of bid.
Hadron ID™ is a game-changer for real time audience identification, and RTB headerbidding - turbocharging the bidstream with targeted DMP and PMP segmentation.
Turbocharging the Bidstream
In a world where DSPs are no longer able to provide granular 3rd party data to media buyers, the ability to provide audience data will shift to publishers and their SSP platforms to provide at the time of bid.
Hadron ID™ is a game-changer for real time audience identification, and RTB headerbidding - turbocharging the bidstream with targeted DMP and PMP segmentation.
Driven by Data
Hadron ID™ drives revenue by lacing unparalleled levels of data and insights into publisher bid requests. Unlike any other DMP, Audigent goes above and beyond current bidstream models by including 1st party data, contextual data, site-level data, and more - driving real time bidding demand, higher bid volume, and higher pricing.
Driven by Data
Hadron ID™ drives revenue by lacing unparalleled levels of data and insights into publisher bid requests. Unlike any other DMP, Audigent goes above and beyond current bidstream models by including 1st party data, contextual data, site-level data, and more - driving real time bidding demand, higher bid volume, and higher pricing.
Product Highlights
More Than Compliant, Virtuous
With our distributed Hadron ID™ database and “read-only” Hadron ID™ identification tools sitting within the publisher stack – data goes in, but never goes out. Both user and site-level data are never shared with third parties or stored –ensuring not just full compliance with GDPR and CCPA but going beyond to protect user privacy.
Low-latency Fast Decisioning
Zero external server calls to 3rd party clouds on either page load or ad request with all decisioning sitting client side and within our partner’s stack – super fast, super low latency.
Driving Audience & SmartPMP™ Revenue
Hadron ID™ specifically shares your relevant DMP segment and PMP deal IDs at bid time so you can drive both audience and inventory monetization.
Unified Data Made Actionable
1st party data, site-level data, contextual data, anonymized CDP data, CMS/Content data, page-event data and Audigent’s device graph data – all made actionable at bid time.
Turbocharging Publisher Bidstreams
Real time bid request enrichment turbocharged with audience data and context that drives both the volume of RTB auction bidders and higher pricing.
First-to-Market Cookieless Identity Platform
No 3rd party cookies required. Hadron ID™ is built on a next-gen platform that builds cookieless data actionability from the sell side.
Reach real people, make real connections, and drive real brand conversations.
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