Cookieless multipublisher PMPs powered by Comscore Predictive Audiences and Audigent's cognitive identity data sets.
Introducing CognitivePMP™
Audigent’s cognitive identity data analyzes first-party audiences and the content they consume across our network of over 500,000 websites, mobile sites and apps to build predictive audience identity - without the use of cookies or devices - that can be curated and actioned across premium inventory partners as CognitivePMP™.
Connecting the dots between consumer identity characteristics, the content they engage with, and the context of the media and devices they use helps us to better analyze and predict the likely interests, affinities, spending habits, life stages and in-market segmentation of a site's new visitors.
Whether modeling outcomes based on ensembled learning or using our AI/ML stack to identify deep, actionable insights, Audigent’s Cognitive Data is opening a new frontier in predictive audience analytics and actionability.
The Benefits of CognitivePMP™
In a cognitive world, we can dynamically process and action predictive identity to ensure that brand and media agencies reach targeted audiences across a more scalable impression base - all in a privacy-safe manner.
Easy to Optimize
With CognitivePMP™, optimizations are implemented directly on the supply-side, creating the opportunity for more efficient spend reallocation to the highest performing data sets and inventory.
Easy to Use
Delivered via a simple, easy to use Deal ID, CognitivePMP™ are dropped into a campaign line item and are ready to be activated by media buyers easily and efficiently.
Privacy-First
Audigent’s CognitivePMP™ goes beyond GDPR, CCPA, and other legislation to ensure that brand and agency partners can activate powerful data in their campaigns while keeping user privacy at the forefront.
Cookieless, Deviceless & Futureproofed
Not just cookieless . . . deviceless. CognitivePMP™ are futureproofed against upcoming changes to cookies, MAIDs, user-agent strings, cname maskings and more as they are not tied to targeting any singular device.
Highly Scalable
CognitivePMP™ allow for the ability to create data-rich PMPs that are highly scalable and actionable across Audigent’s 18+ SSP partners.
Reach real people, make real connections, and drive real brand conversations.
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