Back-to-school season remains one of the year’s biggest retail moments and there is still time to reach shoppers. With parents, students, and educators shopping often and continuing through September, it’s the perfect time to get in front of consumers who are ready to spend.

Back-to-school is a can't-miss moment

	Major spending event Back-to-school is second only to the winter holidays, driving billions in seasonal sales across multiple verticals.
	Broad demographic reach  Including parents, students, teachers, and even non-parent shoppers capitalizing on deals.
	Long shopping window Consumers start early and shop often, from June through September.
	More than just school supplies Key spending categories include apparel, tech, personal care, food & beverage, and home goods. Perfect for endemic and non-endemic brands.

Make it smarter with PMPs

Our curated PMPs bring data, context, and control together in one place - making it easy to activate targeted, performance-driven campaigns that meet audiences where they are. By using Audigent PMPs advertisers can:

	Target the right audiences Activate first-party and third-party data to reach the right audiences.
	Extend across channels Launch campaigns across CTV, video, display, native, and audio.
	Optimize in real-time Use dynamic signals to scale performance and reduce waste.
	Access premium inventory Run in brand-safe environments curated for quality and relevance.

A+ Audiences

From dorm-bound freshmen to busy parents with supply lists, you can reach back-to-school shoppers with precision, including audiences like:

	Parents of school-aged children
	College-bound students
	Dorm room decorators
	Budget-conscious shoppers
	First-time backpack buyers
	High-intent electronics researchers

Including data from companies like:

Contact us to get started.

Not quite ready? Download our back-to-school one  sheet.