After years of delay and speculation, the media landscape woke up to unexpected news last week when Google announced that third-party cookies will remain in Chrome. At first, this appeared to be a positive development. But in reality, this is not a case where the status quo will remain. Instead, Google appears to be following Apple's lead by moving the decision about third-party cookies to users, which, in the case of Apple, resulted in the deprecation of third-party cookies. To help agencies, brands, and publishers alike make sense of this incredibly important moment, Audigent curated a list of the best coverage of Google’s announcement and commentary below.

	Google’s Cookie Reversal Causes Uncertainty—Ad Execs and Insiders React
	Ad Tech Bosses Balance Frustration and Focus After Google’s Latest Shift on Third-Party Cookies
	Ad Tech Reacts to Google Ending Cookie Deprecation
	Google Abandons Third-Party Cookie Kill, but the Cat Is Out of the Bag
	Google Ends Plans to Scrap Cookies from Chrome
	‘Their plan has failed’: Industry reacts to Google’s cookie u-turn
	Google Makes a U-Turn, Won’t Deprecate Third-Party Cookies