The business of digital publishing seems to get harder every year. Platform policy changes, disparate privacy regulations, and a fragmented ad tech ecosystem all distract from the core mission of creating incredible content and a smooth user experience. Yes, publishers can work with external partners to navigate these changing technical requirements, however these solutions require development resources that can eat away at publisher margin with associated cost.

With publishers changing to meet the moment, the ad tech partnership model has had to evolve, as well. Many ad tech companies have woken up to the fact that providing critical tools and razor-sharp strategy is not enough - they need to shift away from being a cost center (the old way) to a profit center (the new way). It is an evolution that reflects the realities of today’s advertising landscape and is designed to help publishers focus on their core business.

This is exactly why Audigent decided to build a suite of data management and identity tools, a 2.0 DMP, and is demonstrating to publishers that with the right partner, these tools can be a significant revenue driver. Audigent has even removed the need for development resources as their platform can be activated today through the Audigent tile in the APS Connections Marketplace.

To create a profit center for publishers, Audigent built a platform that allows publishers to deliver more value to advertisers through better data scale, robust insights, premium curated audience extension and other incremental data revenue opportunities. Publishers will always hold the most valuable asset: the relationship with their audiences. Audigent helps them capitalize on this asset and maximize its potential as the industry moves towards third-party cookie deprecation. Leveraged properly, and with the right partners, publishers have the ability to build and scale those audiences in ways that advertisers need. Publishers need to work with external partners to navigate the changing technical requirements of our industry, however this does not mean that partners themselves do not need to evolve.

Every publisher focuses on growth, and APS Connections Marketplace solutions are built to remove integration barriers and deliver new revenue opportunities to support publishers’ long term success.

For information about Audigent DMP, ID and Monetization opportunities, click below to learn more.