Audigent has integrated premium audience segments from Equifax, a global data, analytics and technology company, directly within Audigent’s SmartPMP™ product. 

Through these newly available segments, advertisers now have access to powerful anonymized Equifax data that is paired with premium curated inventory, unlocking supply-side optimization capabilities, performance, and unmatched programmatic efficiency.

Activate SmartPMPs backed by powerful Equifax data:

• Automotive ownership by brand
• Affluence Index™/ Economic Spectrum
• B2B Industry-specific Audiences
• Public administration workers
• Job Role / Job Function

Read the coverage on MediaPost here.

Read the official press release here.