Freestar, the leading monetization partner for content publishers and e-commerce sites, today announced that it has partnered with Audigent, the leading data activation, curation and identity platform, to drive unique advertiser demand and create additional revenue streams. The new partnership unlocks two distinct revenue opportunities for Freestar publishers: audience monetization and inventory monetization (via curation).

Audigent has developed an industry-first approach to enriching and packaging publisher data in the bidstream. This has made it the fastest-growing audience provider in the world,according to Sincera. By implementing Audigent’s free Hadron ID solution, Freestar publishers gain access to programmatic demand from Audigent’s more than 1,000 advertising clients.

“Publishers have incredible data at their fingertips, but it’s often difficult for them to package it in a way that we as advertisers can utilize to its full potential,” said buy-side source. “When publisher partners like Freestar integrate  with innovative technology providers like Audigent, it unlocks new opportunities for nearly everyone in the ecosystem to deliver privacy-safe advertising that works.”

Access to Hadron ID positions Freestar as a trusted resource for future-proofing publisher revenue. Even as Google abandons its plans for third-party cookie deprecation in the Chrome browser, cookieless solutions like Hadron ID remain a critical part of publishers’ future-focused roadmaps. Increased signal fidelity remains important as publishers deal with the complications of iOS, Safari, and whatever future form Privacy Sandbox takes. With Hadron ID, Freestar can provide curation services to its publishers, further helping them drive incremental value from their first-party data. 

The partnership also includes integration with Audigent’s leading curation platform and DMP, ensuring seamless activation of publisher data across owned channels, network channels and third-party channels. This creates unparalleled optimization capabilities. In addition, Hadron DMP provides Freestar publishers with greater flexibility in segmenting and packaging their audiences to better meet the needs of today’s brands.

“Forward-thinking strategies have been central to Freestar’s success story, so I’m thrilled that they’ve chosen Audigent to partner on the next chapter of innovation in data aggregation and activation,” said Jake Abraham, Chief Commercial Officer, Audigent. “This partnership provides access to our ID, our DMP and our curation platform, which form the foundation of how we deliver value from publishers to advertisers looking to navigate the rapidly changing media landscape, and prepare for a future without cookies.”

“Publishers are facing an uphill battle right now, but they have all of the ammunition they need to win in the form of their audience data,” said Freestar source. “Tools like Audigent’s Hadron ID and DMP solutions help publishers package data in ways todays’ advertisers are clamoring for. That’s of critical importance, given the crucial role the buy side plays in the modern publisher ecosystem.”