Audigent, the leading data activation, curation and identity platform, has made a major breakthrough within Google's Privacy Sandbox, with the launch of massively scaled Interest Groups across over 1.5 billion Chrome browsers and more than 1,100 audience segments.
With this launch, Audigent has created the largest known audience asset available for DSPs, SSPs and media buyers looking to target consumers on the Chrome browser following cookie deprecation.
With a massively scaled DMP footprint across over two million websites and a daily reach over 400 million Chrome browsers, Audigent is in a unique position to lead the market in audience activations post-cookie on Chrome within Privacy Sandbox.
1.5B+Total unique Chrome browsers with cached Interest Groups (30 days) |
459Number of Interest Groups with over 50 Million chrome browsers |
285Number of Interest Groups with over 100 Million chrome browsers |
Audigent is the first to reach critical scale for Interest Groups in PAAPI across interest, affinity, in-market and contextual segmentation.
Banking & Finance208M Unique Browsers |
Consumer Electronics293M Unique Browsers |
Beauty & Personal Care215M Unique Browsers |
Baby & Children’s Products300M Unique Browsers |
Life Events: Moving121M Unique Browsers |
Home & Garden346M Unique Browsers |
