1: Back to Live & In-Person
The stand out feeling that resonated with every attendee was how good it felt to be engaging with colleagues face-to-face! With over 1800 in-person attendees, many who traveled all of the way to San Francisco, the high level of engagement was an encouraging sign for upcoming industry events like SXSW, Programmatic IO, and more.
2: First-Party Data Strategy Takes Center Stage
From publisher-side strategy, to activation, to attribution, first-party data was the center of nearly every conversation. With the impending demise of the third-party cookie, it is no surprise that professionals from every sector of the industry were comparing notes on how they are investing to tackle this major shift.
3: Curation Becomes Early Front-Runner for 2022 Media Trend
Audigent’s Chris Meredith’s conversations with leading SSPs and top Comscore publishers were dominated by the topic of curation. The novel application of first-party and contextual data applied directly to the supply-side, combined with the ability to optimize both data and inventory in concert, is proving to be a key area of focus for industry leaders moving into the heart of 2022.
