As reported by Mediapost earlier this week, brands can now use Audigent’s curation solutions to reach Verve’s global audience of 2.5 billion users. This provides cutting-edge, privacy-safe, curated probabilistic targeting across channels like connected TV (CTV), in-app advertising, and audio.
“As signal loss within the digital ecosystem continues, it is becoming increasingly difficult for advertisers to reach a growing portion of audiences, particularly on the mobile devices and connected televisions where they’re spending most of their media time,” said Morgan Jetto, Verve’s SVP & GM of Marketplace. “At Verve, we’re committed to connecting brands with consumers. Audigent shares this vision of a privacy-first advertising landscape where brands can still engage people in relevant ways, and together, we’re building a better media ecosystem for everyone.”
According to recent Pixalate reports, Verve is the leading mobile app SSP in North America, ranked #1 across the Apple App Store and Google Play Store. They have a 44% market share on IOS, more than seven times the next closest competitor, and hold the top spot in Android app traffic in the U.S. and Canada.
Audigent’s private marketplaces already enable advertisers to engage specific audiences at scale. This collaboration extends those capabilities to a broader range of environments, including those in which cookies may not be available or underserved screens such as mobile.
“Advertisers are demanding innovative ways to reach critical consumer segments without compromising data ethics,” said Greg Williams, SVP Partner Success, Audigent. “By joining forces with Verve, we’re enabling brands to engage ID-less audiences across mobile and CTV — while delivering the scale, relevance, and performance they expect.”
