Borion has been a world leader in homeopathic products for over 40 years but faces a growing and increasingly crowded market. To defend their position in the marketplace, Boiron turned to curation. They partnered with Audigent, a part of Experian, utilizing SmartPMP and CognitivePMP to reach new customers, unlock incremental performance, and complement their in-house go-to-market strategy.

The results from curation dramatically exceeded expectations, introducing efficiency into the buy and reducing their data costs by 30%. They were able to reinvest the savings back into the budget, significantly increasing their brand awareness goals.