While Audigent has thousands of audience segments available for “off-the-shelf” purchasing across major buying platforms and data marketplaces, we firmly believe in the power of highly targeted, customized audience segments to drive programmatic performance.
Over the course of multiple campaigns, Audigent put this theory to the test pitting its own “generic” off-the-shelf segments against tailored, custom audience segments that aligned with client goals.
After discussing campaign goals with clients, Audigent created custom audiences and delivered them directly to the DSPs of choice for immediate activation, allowing media buyers to direct their spend with more efficiency and effectiveness.
No additional optimizations were applied.
...and the results were exciting!