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Driving Awareness for an International Fashion Brand
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This international fashion brand, currently going through a resurgence in the streetwear lifestyle sector, was looking to reconnect with the people who helped it become the iconic brand it is today.

In the midst of a global launch and rebrand, the goal of the campaign was to drive awareness and intrigue amongst its core target audience – people who live an active yet fashionable lifestyle and are driven by a culture-creator mindset.

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