Set to release a high-end line of products designed for the dedicated fans of a well known movie and television series, this international retail brand needed a data-focused media partner who knew how to reach their passionate fans across the programmatic landscape.

Audigent used an audience-first approach to create highly targeted audience segments based on the brand’s psychographic profiles, as well as Audigent’s exclusive 1st party data that led to remarkable campaign performance and the development of an owned audience asset for the brand.