Digital advertising is still working to establish the ground rules for how to incorporate the rapidly growing cannabis industry. With the entire industry facing issues like publishers flatly refusing to even serve cannabis-related ads on their network, Cannabis brands need a partner who has experience navigating this complicated, ever-evolving landscape.

Audigent built an audience of over 1,300,000 device IDs for this cannabis brand which became an indispensable asset when it came to optimizing and driving engagement throughout the campaign. Now, this brand owns their audience and can reach them across the programmatic landscape instead having to buy them from platforms like Facebook and Instagram.