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1st Party Audience-Focused CTV Partnership Drives Immediate Returns For Mindshare's Technology Client
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THE CHALLENGE:
Mindshare and GroupM needed to find a way to reach highly targeted, underserved audiences for their technology client at a time of uncertainty when brands were pulling budgets from linear television.

THE SOLUTION:
Use the combined expertise of Audigent and SpotX to leverage exclusive 1st party audiences across curated CTV inventory in an addressable and cookieless fashion.

THE RESULTS:
Activating with Audigent's SmartPMP™ approach drove immediate performance.
- 128% increase in search revenue
- 84% increase in search sessions

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