MyCode's Challenge:

MyCode, a leading multicultural media agency, faced significant hurdles due to walled gardens, evolving regulations, and traditional algorithms that block much of their content. These challenges impacted their ability to monetize first-party data effectively.

Audigent's Solution:

Audigent more than doubled MyCode’s segmentation, creating greater value from its core asset, audiences. By evolving the DMP model into a profit center, combining best-in-class services with meaningful demand and opportunities for publisher data, Audigent helped MyCode’s average monthly data revenue grow 247% through 2023 and increased total revenue by 372% over the year. 

Campaign Results:

• Average monthly data revenue increased by 247% in 2023
• Total revenue grew by 372% over the year

Key Takeaways:

• Audigent's DMP services transformed MyCode’s data into a major revenue stream.
• Enhanced audience segmentation improved advertiser targeting.
• The partnership effectively navigated evolving regulations.
• MyCode is now better prepared for a cookieless future.