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SmartPMPs Drive Performance & Efficiency for Havas & Swarovski
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"Audigent's SmartPMPs and audience-first approach was extremely successful for Swarovski, outperforming all other partners on our plan. Not only were we able to reach our specific target audiences at scale, we did so at an efficient cost as a result of Audigent's ability to decouple first-party audiences from their premium publisher partners."
Matt Stein
Supervisor, Programmatic Strategy, Havas

Swarovski's Problem:

Standard PMPs and keyword search targeting has not been successful in reaching hyper-specific audiences.

Audigent's Solution:

Utilize SmartPMPs built with exclusive first-party data to reach Swarovski’s target personas around their core passions. Through marrying custom audiences with premium curated inventory, SmartPMPs exceeded Swarovski’s campaign benchmarks.

Goal Benchmark: .09% CTR
Campaign Performance: .35% CTR

Performance by SmartPMP:

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