Cookieless multipublisher PMPs powered by Comscore Predictive Audiences and Audigent's cognitive identity data sets.
The Benefits of CognitivePMPs™
In a cognitive world, we can dynamically process and action predictive identity to ensure that brand and media agencies reach targeted audiences across a more scalable impression base - all in a privacy-safe manner.
Easy to Optimize
With CognitivePMPs™, optimizations are implemented directly on the supply-side, creating the opportunity for more efficient spend reallocation to the highest performing data sets and inventory.
Easy to Use
Delivered via a simple, easy to use Deal ID, CognitivePMPs™ are dropped into a campaign line item and are ready to be activated by media buyers easily and efficiently.
Audigent’s CognitivePMP™ goes beyond GDPR, CCPA, and other legislation to ensure that brand and agency partners can activate powerful data in their campaigns while keeping user privacy at the forefront.
Cookieless, Deviceless & Futureproofed
Not just cookieless . . . deviceless. CognitivePMPs™ are futureproofed against upcoming changes to cookies, MAIDs, user-agent strings, cname maskings and more as they are not tied to targeting any singular device.
CognitivePMPs™ allow for the ability to create data-rich PMPs that are highly scalable and actionable across Audigent’s 18+ SSP partners.
Reach real people, make real connections, and drive real brand conversations.