mitú’s mission to authentically represent and connect with the LatinX community is resonating with its core audience of passionate, youthful, and nuanced content consumers. By providing a state-of-the-art platform elevating and representing 200% LatinX experiences, mitú has cultivated a massive verified audience of English-dominant US Latinos.

In order to make these valuable audiences actionable, Audigent and mitú have partnered to create unique audience extension packages powered by SmartPMPs™, empowering advertisers with the ability to engage active LatinX community members around their core passions.