In an age wrought with ad-fraud and a lack of transparency, Audigent is transforming how data powers the programmatic landscape by putting control directly into the hands of advertisers.

Focusing on collecting 1st party data directly from our partners’ web properties via Audigent ensures that every one of our banked Device ID’s belongs to a real, actionable person – never bots or autoloads.

When it comes to audience data, there is no need for the “black box” mentality that is so pervasive in the programmatic landscape. Audigent believes that marketers have a right and responsibility to know where their data is coming from and how often it is updated. This methodology allows for our clients to know every platform, every social channel, and every device that your data is coming from.