In a cookieless world, ContextualPMPs™ provide a high performing, data-rich solution that is cookie-less and futureproofed.
A breakthrough in data-rich PMPs that are highly targeted without being targeted to specific devices - making it easy to deliver buyers scale, performance and value. Importantly, Audigent’s ContextualPMPs™ turbocharge multi-seller PMPs making it easy for buyers to build, buy and optimize targeted segmentation across multiple publishers within a single PMP (vs. single publisher PMPs which deliver lackluster scale).
The Benefits of ContextualPMPs™
At its core, the ContextualPMP™ is highly targeted without being targeted to specific devices, making it easy to deliver buyers scale, performance, and value.
CognitivePMPs™ allow for the ability to create data-rich PMPs that are highly scalable and actionable across Audigent’s 18+ SSP partners.
Cookieless, Deviceless & Futureproofed
Not just cookieless . . . deviceless. CognitivePMPs™ are futureproofed against upcoming changes to cookies, MAIDs, user-agent strings, cname maskings and more as they are not tied to targeting any singular device.
Audigent’s CognitivePMP™ goes beyond GDPR, CCPA, and other legislation to ensure that brand and agency partners can activate powerful data in their campaigns while keeping user privacy at the forefront.
Easy to Use
Delivered via a simple, easy to use Deal ID, CognitivePMPs™ are dropped into a campaign line item and are ready to be activated by media buyers easily and efficiently.
Easy to Optimize
With CognitivePMPs™, optimizations are implemented directly on the supply-side, creating the opportunity for more efficient spend reallocation to the highest performing data sets and inventory.
Reach real people, make real connections, and drive real brand conversations.