How Audigent uses your personal data: what you need to know

Last updated July 1, 2025

We work with advertisers to improve their ability to buy and sell digital advertising, so that you receive advertising and information that is most relevant to you. 

We receive data from individuals (like you) who interact with the websites and mobile applications of our publisher partners. The data we receive and use includes online identifiers, such as IP addresses and cookier identifiers, and this is known as "personal data". We use personal data to allow us to create products and services that help our advertisers and publishers improve their marketing. Advertisers and publishers use the platform to make decisions about the buying and selling of advertising and to understand how effective those adverts are. This helps to make sure that you are shown adverts that are relevant to you.

You have the right to be informed about the collection and use of your personal data. This is a key transparency requirement under data protection regulation, and we want to make this easy for you.

We've published lots of information and content across this this Privacy Policy and our Privacy Center to ensure you're informed of what data we collect and how we use it and so that you can control the use of your personal data. This page provides a summary of the important information you should be aware of and where to go to in our Privacy Center to find out more or to opt out.

To go directly to our opt-out page, please click here.

Predictive Pop Inc., doing business as Audigent, (“Audigent,” “Company,” “we,” “our” or “us”) knows that privacy is important. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, access, and delete your information.

To help you understand the technologies discussed in this Privacy Policy, we’ve included a Glossary to the left.

If our use of your personal data is subject to the laws of the United States, you can review the U.S State Law Privacy Rights in Section 8 below to learn more about your rights and Audigent’s compliance with these laws.

If United Kingdom data protection law applies to our use of your personal data, you can review the United Kingdom requirements in Section 9 below to learn more about your rights and Audigent’s compliance with these laws. 

Audigent is a US-based company that helps advertisers across the globe use their advertising dollars efficiently by reaching the right audiences, and by measuring how effective their advertisements are.

Have a question or simply want to find out more about Audigent? Go directly to our Privacy Center where we've published lots of content to ensure you're informed of what data we collect and how we use it and so that you can control the use of your personal data.

We know that this is complicated, so if you have any questions about this Privacy Policy, you can ask a question through our Privacy Center or contact us via post or email:

Audigent

200 Varick Street

Suite 514

New York, NY 10014

privacy@audigent.com

We use personal data to create products and services that help advertisers deliver appropriate adverts to consumers.

Within Audigent, the personal data we use includes:

• • Online identifiers – identifiers, such as Internet Protocol (IP) address records and cookie identifiers that help recognize particular devices (such as a mobile or computer) without directly identifying you. 
  • User behavior – information about your behaviour on the websites and mobile applications of our publisher partners, such as domain name, referring website addresses, date and time of visits, information about ads served, viewed or clicked on, keyword searches, exit pages, platform type, video titles, video player size, and imprecise location information based on your IP address.
  • Browser information – information about your browser, including browser type, version, language, and activity on the website you are visiting.
  • Device information – information about the device you are using to access the websites and mobile applications of our publisher partners, including device identifiers such as your IDFA or AAID (being those IDs assigned to your mobile device by Apple or Android).
  • Hashed personal data – encrypted or hashed forms of personal data, such as hashed email addresses.
  • Location information – imprecise location data, based on your IP address.
  • Third-party information – information shared with us by third parties about user demographics, or information about user preferences, patterns, clicks and video interactions, or behaviors and interest information. 
  • TCF consent string – data that records your choices about privacy preferences and consent under the IAB Transparency and Consent Framework.
  • Audience segments – groups that Audigent places you into based on your likely interests that represent common marketing categories.

We obtain personal data from a number of sources:

• • Cookies – we use various technologies to collect and store personal data on the platform, including cookies, beacons, tags and mobile SKDs. 
  • ID syncing – we match publisher cookies, Audigent cookies, third party data provider cookies, advertiser cookies and other online identifiers.
  • Third party data partners – we work with third parties, including advertising platforms, who provide personal data to us to support the delivery of targeted advertisements based on information about your visits to websites or applications across devices.

The chart in Section 13 of this Privacy Policy, together with the other sections of this Privacy Policy, describe our business or commercial purposes for collecting and disclosing these categories of personal data, the parties we have disclosed such information to, and whether we have sold or shared (or otherwise disclosed for targeted advertising) each category of personal data. Depending on your level of interaction with us, we may not have collected your personal data from each of the categories listed below.

Personal data held by Audigent is used for the following purposes:

• • Building audience segments and profiling – we analyse the websites and mobile applications of our publisher partners that you visit, to create “audience segments”. This involves dividing large sets of people into smaller segments, that are likely to have similar interests.  This is often described as “profiling” and allows advertisers to make sure their advertisements are being sent to people who are most likely interested in it.
  • Targeted advertising – we use your personal data to enable advertisers and publishers to buy and sell online advertising inventory and to deliver targeted advertising based on your interests, preferences and online behavior.
  • Advertising customisation – we use your personal data to customise advertisements based on your imprecise location and the content of the web page on which they are shown, and to limit the number of times you see a particular advertisement.
  • Reporting and analytics – we use your personal data to understand how you respond to advertisements, and report aggregated statistics to advertisers and publishers on the effectiveness of online advertising campaigns.
  • Maintain and improve our services – we use your personal data to operate, maintain and improve our platform, and to analyse, develop and enhance our products and services (including for the development of new products). 
  • Other purposes – from time to time, we may use the personal data we obtain for other purposes. These include:
    • To manage the security of our platform, and to operate our business.
    • To comply with applicable laws and regulations, industry investigations, or requests in dealing with public emergencies
    • To manage any complaint or dispute resolution you have asked us to look into.
    • We may share information in connection with an actual or proposed sale or transfer of all or a part of our business or assets, corporate merger, consolidation, or bankruptcy. 

You can opt out of us using your data for some of these purposes by clicking the link below.

Opt out with us

We share your personal data with different organizations. Details of what data we share is detailed below. 

• • Publishers: Publishers access information collected about you through their websites or mobile applications for their own use (including to help them make buying decisions and provide you with targeted advertising).
  • Third Party Platforms: We share information with Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) within the online advertising industry. These platforms are used by media buyers or advertising agencies, or publishers to deliver digital advertising campaigns. 
  • Service providers: We share personal data with service providers for the purpose of operating, managing, maintaining, or enhancing Audigent’s services, including for the safety and security of the platform. 

The Privacy Policies for our key partners can be found here. 

Audigent is located in the United States and we maintain our servers in the United States.

Data protection laws vary among countries, with some providing more protection than others. However, regardless of where your personal data is processed, we have contracts in place with all third parties we use that strictly govern how they use the personal data we disclose to them.

Data Privacy Framework 

Audigent complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. 

Audigent has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and within the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Audigent has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. 

If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall control. 

To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/. 

In compliance with the Data Privacy Framework Principles, Audigent commits to resolve complaints about our collection or use of your personal data. UK, EU and Swiss individuals with inquiries or complaints regarding our Data Privacy Framework policy should first contact Audigent at: yourprivacyrights@audigent.com

Audigent has further committed to refer unresolved Data Privacy Framework complaints to the International Centre for Dispute Resolution American Arbitration Association, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://go.adr.org/dpf_irm.html for more information or to file a complaint.  The services of the International Centre for Dispute Resolution American Arbitration Association are provided at no cost to you.

Additionally, Audigent is subject to the investigatory and enforcement powers of the Federal Trade Commission, and the possibility exists, under certain conditions, for the individual to invoke binding arbitration.

In the context of an onward transfer, Audigent has responsibility for the processing of personal data it receives under the Data Privacy Framework and subsequently transfers to a third party acting as an agent on its behalf. Audigent shall remain liable under the Principles if its agent processes such personal information in a manner inconsistent with the Principles unless the organization proves that it is not responsible for the event giving rise to the damage.

The rights available to you concerning your personal data may vary depending on where you live. Some countries provide specific rights, including access, correction, deletion, restriction and objection, amongst others. 

If our use of your personal data is subject to the laws of the United States, please see Section 8 to learn more about your rights and Audigent’s compliance with these laws. 

If United Kingdom data protection law applies to our use of your personal data, please see Section 9.2 below to learn more about your rights. 

If you wish to exercise any applicable rights or learn more about your options, please visit the “Your Data Subject Rights” portal made available via our Privacy Centre, which provides information on any country-specific rights that may apply to you and enables you to submit a request directly to us. You can also email us at yourprivacyrights@audigent.com.

We may need to verify your identity to ensure data security. Because most of the personal data we store can only identify a particular browser or device, and does not directly identify you, you may need to provide us with additional information to enable us to identify the personal data we hold about you to ensure that we accurately fulfil your request and do not infringe on the privacy rights of other individuals.

Additionally, you can use the following mechanisms to opt out of targeted advertising:

• Audigent is a member of the NAI and adheres to the NAI’s Code of Conduct. Accordingly, you can opt out of targeted advertising by NAI-supported companies, including Audigent, by visiting the NAI’s opt out page found at http://www.networkadvertising.org/choices/

Audigent is a member of the Digital Advertising Alliance (“DAA”) and adheres to the DAA Self-Regulatory Principles. Accordingly, you can opt out of targeted advertising by companies adhering to the DAA Self-Regulatory Principles, including Audigent, by visiting the DAA’s opt out page found at http://www.aboutads.info/choices/

We only keep your personal data for as long as necessary to fulfil the purposes for which it was collected, as outlined in this Privacy Policy, and to comply with applicable legal, regulatory, or operational requirements.

In most cases, the personal data stored on our platform is deleted within 60 days. If we keep data for longer than 60 days, we have processes in place to ensure it is not used for delivering targeted advertising to you.

We only keep personal data for longer than 60 days if it is required for purposes such as analytics, product improvement, or research. 

These provisions apply to certain U.S. consumers and supplement this Platform Privacy Policy. Residents of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia, and any other state with a similar comprehensive consumer privacy law have certain rights with respect to their personal data. These rights are established through the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (collectively, the “CCPA”), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Delaware Personal Privacy Act, the Iowa Data Protection Act, the Minnesota Consumer Data Privacy Act (effective 7/31/25), the Montana Consumer Data Privacy Act, the Nebraska Data Privacy Act, the New Hampshire Data Privacy Act, the New Jersey Data Protection Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, the Virginia Consumer Data Protection Act, and/or any other similar law in the U.S. (collectively, “U.S. State Privacy Laws”).

U.S. State Privacy Laws provide you with the following rights:

1. 1. Right to know/access. You have the right to know what categories and specific pieces of personal data we collect about you, the sources from which we collect personal data, our business or commercial purpose for the collection, use, and sharing of your personal data, and any categories of third parties to whom we sell or with whom we share your personal data. Oregon and Minnesota consumers have the right to know the specific third parties to whom we have disclosed your personal data, or alternatively, all third parties to whom we have disclosed any consumers’ personal data.
   2. Right to data portability. You have the right to request a copy of the personal data we have collected about you in a readily usable format, which is usually electronic.
   3. Right to delete. You have the right to request that we delete personal data that we have collected from or about you, subject to certain exceptions.
   4. Right to opt out of selling or sharing, use of your personal data for targeted advertising, and certain types of profiling. You have the right to opt out of the sale or sharing of your personal data, use of your personal data for targeted advertising, and from certain types of profiling with legal or similar effects. Audigent “sells”, “shares” (as those terms are defined in U.S. State Privacy Laws), and uses personal data for the purposes of targeted advertising and cross-context behavioral advertising but does not engage in profiling with legal or similar effects.
   5. Right to limit use or disclosure of sensitive personal data.  California consumers have the right to limit the use and disclosure of sensitive personal data. Audigent does not use sensitive personal data of California consumers for any purposes that require limitation of disclosure or use under the CCPA.
   6. Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. 

Annual Request Statistics: 

During the period January 1, 2024 to December 31, 2024, we received the following number of requests from individuals:

• Requests to know from individuals in the United States: 0 requests. We processed the requests within a median timeframe of N/A day(s).
• Requests to delete from individuals in the United States: 10 requests. We processed the requests within a median timeframe of 1 day. We complied with these requests within 3 day(s).
• Requests to opt out from individuals, globally: We received 3,578,231 requests to opt out, and we processed these requests in approximately real time.

Your Nevada Privacy Rights

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at audigent.com/privacy-center.

If you wish to exercise any rights, please click here. For residents of states that require recognition of Universal Opt-Out Mechanisms/Opt-Out Preference Signals, we treat Global Privacy Control (“GPC”) signals as opt outs, where the users’ web browsers support this signal and where the GPC signal remains present and readable. For example, where a consumer uses GPC to indicate that they do not want their personal data sold or shared, Audigent will not process personal data from that consumer on our Platform for any sale or sharing purposes, so long as the GPC signal remains present and readable.

Verification of Your Identity. For requests other than a request to opt out, we will take steps to verify your identity in order for us to properly respond and/or confirm that it is not a fraudulent request. In order to verify your identity, we will request, at a minimum, that you provide your name, email address, phone number, and address. When providing us this information, you represent and affirm that all information provided is true and accurate. If we are unable to verify that the consumer submitting the request is the same individual about whom we have collected personal data, we may contact you for more information, or we may deny your request.

Only you, or an agent legally authorized to act on your behalf, may make a verifiable request related to your personal data. If you are making a request as the authorized agent of a consumer, we will ask you also submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

If you have been designated as an authorized agent to submit a request on behalf of another consumer, you must (1) download and complete this Authorized Agent Designation Form and have it signed by the consumer, and (2) attach the signed form when you submit a Request Form.

Appeals. If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.

The data controller responsible for processing your information is Predictive Pop Inc., d/b/a Audigent.

Audigent participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Audigent's identification number within the framework is 561.

If United Kingdom data protection law applies to our use of your personal data, you have the right to request access to and the rectification, porting and erasure of your information, as well as the right to restrict and object to certain processing of your information as set out below. 

1. 1. Right to access: This enables you to see what personal data we hold about you (commonly known as a "data subject access request").
   2. Right to rectification: This enables you to correct anything you think is wrong with the personal data we hold about you. We may need to verify the accuracy of the new personal data that you provide to us.
   3. Right to erasure (or right to be forgotten): In certain circumstances, you can ask us to delete the personal data we hold about you. We may not always be able to comply with your request for deletion for specific legal reasons which will be notified to you, if applicable, at the time of your request. 
   4. Right to object: This enables you to object to us using your personal data. This right is not an absolute right and, in some circumstances, despite your objection, we will be permitted to continue using it. However, your right to object to us using your data for direct marketing purposes is absolute. If you decide you want to opt-out from your data being used in this way, click the link below.

Opt-out with us

1. 5. Right to restriction of processing: This enables you to ask us to restrict how we use your personal data: (a) if you want us to verify the accuracy of the personal data we hold about you; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) if you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
   6. Right to portability. This enables you to request that we provide to you, or a third party you have chosen, your personal data in an easy-to-read format.
   7. Right to withdraw consent: This enables you to withdraw your consent at any time if our use of your information is based on your consent. This will not affect the lawfulness of our use of the information before consent is withdrawn. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

United Kingdom data protection law requires every organization to have a lawful basis, or reason, for processing any personal data about an individual. 

We use your personal data for the purposes and lawful bases as set out in the table below.

Where we transfer your personal data to third parties outside of the United Kingdom we will only do so where there are adequate provisions to ensure your privacy. 

Where the jurisdiction is not considered adequate by the relevant authorities, we put in place alternative contractual measures including the standard contractual clauses approved under relevant laws (such as the UK standard contractual transfer mechanisms approved by the UK Government).

If you have any questions, concerns or issues about the way we’re handling your personal data or want to exercise any of your data subject rights (or find out if they apply), please contact our Data Protection Officer (DPO) by email at yourprivacyrights@audigent.com.

If you would rather contact us by post, please address this to:

The Data Protection Officer

Audigent

200 Varick Street

Suite 514

New York, NY 10014

After having contacted us, if you're still unhappy with any aspect of how we handle your personal data you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority that regulates handling of personal data in the UK. You can contact them by phone on 0303 123 1113 or by going to their website at www.ico.org.uk. 

Children under 16 years of age are not permitted to use the Platform, and we do not knowingly collect information from children under the age of 16.

We may update our Privacy Policy from time to time. If our privacy practices change, we will post the changes to this Privacy Policy and update the “Last updated" date at the top of this Privacy Policy. We encourage you to visit this page from time to time to understand any updates. 

Cookies: Cookies are small files placed on your device by websites you visit. Similar technologies include tracking pixels and SDKs (software development kits). These technologies allow us and our third-party partners to recognize your device across sessions or websites and build profiles based on your online behavior for the purpose of delivering online advertising campaigns.

ID Syncing: ID syncing, sometimes referred to as cookie syncing, is the process where we or our partners match unique identifiers, such as cookie IDs, used to recognize your device or browser. This allows different companies in the advertising ecosystem to map their identifiers for you to the same user or profile and helps our partners deliver advertisements in more than one place.

Targeted Advertising: Targeted advertising (sometimes referred to as “interested-based advertising” or “behavioral advertising”) refers to the practice of serving advertisements tailored to you based on information about your online activities, including the websites or mobile applications that you’ve visited. This may involve creating anonymised or pseudonymised profiles to provide ads that are more relevant to your interests.