To go directly to our opt out, click here.
Our goal is to be transparent about our business by describing our technology in simple terms so that Internet users can understand our practices. We know that this is complicated, so if you have any questions about this information, please contact us here.
The Platform is operated by Predictive Pop Inc. d/b/a Audigent, 200 Varick St., Suite 514, New York, NY, 10014, USA.
the type of browser and its settings, information about the device’s operating system, cookie information, information about other identifiers assigned to the device, and the IP address from which the device accesses a client’s website or mobile application - where we are entitled by law to do so, information about the user’s activity on that device, including web pages and mobile apps visited or usedinformation about the geographic location of the device when it accesses a website or mobile application inferences or information about users’ interests that are created, acquired, bought, sold, or used by our clients. Most of the data that the Platform receives from browsers and devices might also be called “HTTP header data” or “clickstream data.”
We do not allow data that by itself identifies an individual, such as name, address, phone number, email address, or government identifier, to be stored or used on the Platform. Audigent does not allow data that directly identifies an individual to be collected or used on the Platform.
ID synching (sometimes also referred to as cookie synching) is a common and long-standing process in the digital advertising industry. It enables advertisers to link up data from multiple advertising platforms, and helps advertisers buy ads in more than one place.
Here’s an example of how it works.
Let’s say you sell a product on your website. A customer visits your site. Your website stores a cookie to identify that customer’s browser, and the cookie contains an ID of 12345. You then associate that ID with information about what the customer shopped for on your site. If you want to then use that information to advertise to that user, you might go to an online advertising marketplace to buy ads. In order to buy the right ads and show them to the right user, you’ll need to match your ID, which is 12345 to the ID that the marketplace has assigned to the same customer (which let’s say for this example is ABCDE). The result is a record that says ID 12345 = Marketplace ID ABCDE. That way, when the marketplace offers to sell you an ad to be shown to ABCDE, your system will know that ABCDE is the same as 12345, and you can pick the right ad to show the customer.
Advertising buyers are able to bid in "real time" for the opportunity to show an online advertisement when a web page is loaded or an app is used.
The winning bidder gets to show its ad. Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general.
Although we have no responsibility for the content of these sites, we offer the following as good places to learn more:
OnGuardOnline.gov: onguardonline.gov
All About Cookies: www.allaboutcookies.org
Wikipedia: en.wikipedia.org/wiki/Online_advertising AboutAds.info,
For Consumers page: www.aboutads.info/consumers
The Network Advertising Initiative: networkadvertising.org/managing/learn_more.asp
In the EU: www.youronlinechoices.com
About web browser cookie settings:
Chrome: https://www.google.com/support/chrome
Firefox: https://support.mozilla.com/en-US/kb/Cookies
Internet Explorer: http://windows.microsoft.com/en-US/internet-explorer/delete-manage-cookies#ie=ie-11
Safari: http://support.apple.com/kb/PH19214?viewlocale=en_US&locale=en_US
Although the specific cookies employed on the Audigent Platform may change from time to time, this describes the purposes for which the Audigent Platform uses cookies. These cookies enable our clients to target ads to users, to evaluate how well their ads work, and to see users’ opt-out choices.
For a detailed description of cookies set by the Platform, see Audigent Cookies.
The Platform uses cookies to distinguish between unique web browsers, and to store data for advertising purposes, including interest-based advertising.
The Platform uses cookies to store ad delivery and reporting data for clients, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad was shown to a particular web browser.
The Platform uses cookies to enable ad buyers to track users' responses (clicks and conversions) to ads purchased on the platform.
The Platform uses cookies with non-unique values for server load-balancing and similar technical purposes.
The Platform uses non-unique cookies to store users' opt-out choices.
The Platform may also use some Non-Cookie Technologies for these purposes (as defined above and as detailed below).
Cookies play a role in cross-device linking in that cookies from different browsers or devices might be associated with each other. Some browsers or other software may be configured to block 3rd party cookies by default.
This privacy statement describes Audigent's practices and policies with regard to Platform Data.
It may describe how Audigent enables or allows clients to use the Platform, but otherwise does not apply to our clients' or other 3rd parties' practices. Companies participating on the Platform own their own data, and Audigent retains limited rights to use it to run the Platform. (That's part of what makes it a Platform.)
What information do we collect and use?
The Platform is designed to collect and use only Platform Data as described in this document.
How do we collect information?
The Platform uses cookies, beacons, tags, mobile SDKs, and some non-cookie technologies to collect and store Platform Data about web browsers and devices across web sites and apps and over time.
For what purposes do we use the collected information?
Audigent uses the information collected on the Platform to provide, operate, manage, maintain, and enhance the Platform.
What information do we share with third parties?
Clients have access to their Platform Data that they collect, acquire, or use on the Platform, and may remove it from the Platform for their own use.
Audigent may provide Platform Data to partners and service providers (including Oracle Corporation, Acxiom Corporation and The Trade Desk) for the purpose of operating, managing, maintaining, or enhancing Audigent’s services, including for the safety and security of the platform and the online industry, or as required by law, Audigent does not share the information collected on the Platform with other third parties, unless legally required.
How is the information stored and how long is it kept?
Platform Data is stored using generally accepted security standards. It is usually aggregated or deleted within 30-60 days, but may be retained in the Platform for up to 18 months from the date of collection before aggregation or deletion.
What are your choices?
Web browser users may opt out of the use of the Platform for interest-based advertising in their web browser. Mobile app users have access to choices provided by certain apps or in their device system software.
What happens if this privacy statement is changed?
Check this policy for changes. Material changes will not be applied to previously collected Platform Data.
The Audigent Platform allows clients to provide and share Platform Data with each other. Clients also have access to their Platform Data that they collect, acquire, or use on the Platform, and may remove it from the Platform for their own use. Audigent may provide Platform Data to service providers (including Oracle Corporation, Acxiom Corporation and The Trade Desk) in order to provide, operate, manage, maintain, and enhance Audigent's services. Audigent may provide, or enable others to collect, information for purposes of protecting the safety and security of the online ecosystem, including to detect and prevent malicious activity or fake traffic. Audigent may also disclose such information in the event we reasonably suspect malicious activity or fake traffic or when we reasonably believe it is required by law, subpoena or other legal process, including to meet national security or law enforcement requirements. Audigent may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, we may transfer Platform Data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
The choices and means Audigent offers individuals for limiting the use and disclosure of their personal data include:
Opt Out of Interest-Based Advertising: You can opt out of interest-based advertising.
Click below to opt out of having the Platform used to select ads for your browser based on your online web browsing behavior.
When you opt out, an opt out cookie (from audigent.com) will be stored in your web browser. The Platform will know the choice you have made when it sees your opt out cookie, and will apply your choice to all companies using the Platform. If you block or delete the opt out cookie, you will not be opted out and will need to allow cookies from Audigent and renew your opt-out choice.
Opt Out Important things to note about the opt out: Blocked cookies: The opt out cookie may not work if your browser is configured to block third-party cookies.
Deleting or protecting opt outs: If you delete your cookies, you will need to opt out again. There are browser plugins to help you preserve your opt out cookies. For more information, please visit http://www.aboutads.info/PMC.
Only this browser: The opt out only applies to the browser profile in which you set it. For example, if you set the opt out while using Firefox, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt out process.
This is because the cookies cannot be read between different browsers or browser profiles. The opt out does not block or delete cookies: It also does not prevent the use of cookies or other technologies for purposes other than selecting ads based on your interests as inferred by your online behavior. If you opt out, data may still be collected about your web browsing activities and you will still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown.
If you wish to block or delete cookies altogether, you can use web browser settings to do so.
Learn More: To learn more about interest-based advertising, and to access the opt outs of other online advertising companies, visit the Network Advertising Initiative opt out page. Mobile App Opt Out: Mobile device system software such as Apple iOS or Google Play Services provide mechanisms that allow users to opt out of the use of information about their usage of mobile apps to deliver targeted ads to their mobile device. For more information, or to opt out using these mechanisms, consult your device settings (“Opt out of Interest-Based Ads” on Android devices and “Limit Ad Tracking” on iOS devices).
The Opt-Out Cookie alone may not halt ADR and IBA when non-cookie technologies such as mobile deivce IDs are also collected.
Location: Most mobile devices offer you the ability to stop the collection of location information at any time by changing the preferences on your device. You may also be able to stop the collection of location information by particular apps by adjusting the settings for individual apps or following the standard uninstall process to remove specific mobile apps from your device.
Additionally, Audigent is a member of the Network Advertising Initiative (NAI) and adheres with the NAI’s Code. You may visit optout.networkadvertising.org to find out more about the NAI’s Self-Regulatory Program and to opt out of Audigent and other NAI member company advertising programs.
What are your personal data access rights?
Because we prohibit clients from storing information that directly identifies an individual on the Audigent Platform, it is generally not feasible for us to provide individuals information that is tied to their identities. If you believe that Audigent holds information that would allow us to correct, amend or delete inaccurate information about you, please contact us here. We will seek to provide access to such data, but will not be able to do so when the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the rights of persons other than the individual would be violated.
Audigent complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States.
Audigent has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.
If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.
To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/ In compliance with the Privacy Shield Principles, Audigent commits to resolve complaints about our collection or use of your personal information.
EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Audigent via our contact us page. Audigent has further committed to refer unresolved Privacy Shield complaints to the American Arbitration Associations International Center for Dispute Resolution (ICDR-AAA), an alternative dispute resolution provider located in the [United States].
If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit https://www.icdr.org/contact_us for more information or to file a complaint.
The services of ICDR-AAA are provided at no cost to you. In the context of an onward transfer, Audigent has responsibility for the processing of personal information it receives under the Privacy Shield and subsequently transfers to a third party acting as an agent on its behalf. Audigent shall remain liable under the Principles if its agent processes such personal information in a manner inconsistent with the Principles, unless the organization proves that it is not responsible for the event giving rise to the damage.
Audigent is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) and/or the Department of Transportation and under certain conditions, an individual may invoke binding arbitration. Other Covered Entities Audigent does not identify any other U.S. entities or U.S. subsidiaries of our organization that require coverage under the U.S.-E.U. and U.S.-Swiss Privacy Shield Framework.
What Happens if this Privacy Statement is Changed?
Check this page for changes. We may change this privacy statement at any time. However, if we were to make material changes, those changes would not be applied to Platform Data collected prior to such changes.
More Questions? If you have questions about privacy on the Audigent Platform, you may send us a message here.
Access to Specific Information and Data Portability Rights
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you (also called a data portability request).
- If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
- sales, identifying the personal information categories that each category of recipient purchased; and
- disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
Deletion Request Rights
You have the right to request that Audigent delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Emailing us at privacy@audigent.com
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
For instructions on exercising sale opt-out rights, see https://privacy-center.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.